Home  >  Entry Channels

Channel Properties

Tmall Global

1. Operate businesses locally
2. Fulfill orders internationally

Tmall.com

1. Establish business entity in Mainland China
2. On-the-ground operations to reach consumers quickly

 

Entry Requirements

Tmall Global

1. Presence in Mainland China: 0-2 years
2. Operations location: Mainland China or abroad
3. Stock location: Abroad

Tmall.com

1. Presence in Mainland China: 3 years+ OR sufficient expenditure to gain traction in China's market
2. Operations location: Mainland China
3. Stock Location: Mainland China

 

Examples

Tmall Global

1. Premium fashion brand A is eager to expand into the China market but reluctant to take on local inventory risk. Tmall Global allows brand A to enter the China market while removing this risk.
2. Baby formula brand B has noticed a recent increase in overseas purchase demand for their product. Tmall Global offers brand B the opportunity to reach these consumers.
3. Specialty food brand C had previously thought selling finished food product directly to the China market to the impossible. Tmall Global enables brand C to bring their locally famous product to Chinese shoppers.

Tmall.com

1. Apparel brand X has been selling offline in China for 5 years and has already built up a following among their target market. Brand X will soon open a Tmall.com store to introduce their product to a wider audience.
2. Children's toy brand Y has been manufacturing product in China for foreign markets and would now like to try selling their branded toys to the Chinese domestic market. Brand Y would open a Tmall store and utilize their local inventory for fulfillment.
3. Electronics brand Z is looking to break into China's market. They have a multipronged approach to open physical stores in mainland China as well as market to and reach consumers online. With their China branch office in place, brand Z is well positioned to increase their online presence with Tmall.com